The Signature of the Brand
The original ZCO icon was designed according to the same precise proportions utilized in the logo. This icon was dubbed the Zoeller “Meatball” and was meant to serve as a signature of the brand.
With the addition of new divisions and a goal to create consistency among logos, the Meatball was redesigned. Rather than placing “ZCO” (short for Zoeller Company) in front of all divisions, the Meatball was re-imagined to represent an impeller, the common component of all pumps.